We market beautifully

Our Story

Madison Avenue quality without the NYC price tag

We do it all – marketing strategy, creative development, production & media buying.

Our Director of Marketing Beautifully, Victoria Dunaway, spent several years in marketing and brand management at Procter & Gamble, one of the most sophisticated, demanding and valued marketing training grounds in the world. Victoria led marketing programs for large, global brands including Pampers and Charmin. Over the past 4 years, Victoria has shifted her focus to healthcare marketing, directing all marketing for Seven Hills Women’s Health Centers and Cincinnati Breast Surgeons.

We take our work and your business very seriously and personally. We won’t pitch you and then ditch you – by handing your valuable business off to a junior team member. We will personally oversee all work on your account, always remaining accessible.

We Save You Money

Leverage. Leverage. Leverage.

We leverage our collective media buying power and negotiate tirelessly to get you the biggest possible bang for your marketing buck. And unlike sales professionals for media outlets (local TV stations, billboard companies, print publications, etc.) who personally benefit from steering your dollars to their companies, we are completely objective. When making your media strategy recommendation, our only objective is to optimize your ROI.

Targeting. Targeting. Targeting.

While traditional marketing like TV and billboards remains critically important for brand awareness and presence, it must be complimented with digital marketing. Digital marketing allows us to drive your message home with the exact people you want to convert into customers/patients. And, yes, we offer all of the fancy, advanced tactics that the biggest shops in the biz have – contextual targeting, site retargeting, real time geo-targeting, geo-retargeting, competitive conquesting (delivering ads to consumers in or near competitors’ facilities), etc. We would love to tell you about all of these and more!

We Save You Time

The marketing landscape is constantly changing, but that’s our problem. Our full time job is staying ahead of the curve – so you don’t need to spend time worrying about it. We make sure we know what’s hot today and what’s going to be hot tomorrow. Right now, video content rules all. It drives your ads to the top of social media feeds and your website to the top of search results pages. In 9-12 months, something new will be a game changer. But we’ll know about it and adjust your content development and media buying strategies accordingly. After all, you have your own full time job to worry about!

Healthcare Experience

We understand the unique needs of marketing a healthcare business. As healthcare providers, you have earned the trust of your patients and your community. We will vigilantly protect that trust. Your ads will never appear alongside offensive or distasteful content – not on our watch. We also understand that marketing is no longer an option for healthcare organizations, it’s a cost of doing business. Consumers are paying a much higher percentage of their healthcare costs out of pocket so they are more discerning than ever. And the heat is on with hospital systems and other large healthcare groups investing heavily in marketing.

Accountability and Transparency

Have you ever invested in marketing and wondered…did I really get everything I paid for? Was the number of TV placements or digital impressions agreed upon actually delivered? If you have to ask, your agency is not doing their job. We believe in accountability and transparency. With us, you will see clear reporting on what was purchased and what was delivered. This seems like a given but it’s not. Unfortunately, there is great opportunity to take advantage of a client’s trust. We will never do that.

Spotlight Project

We were privileged and honored to be entrusted with creating a beautiful, compelling piece of video content to educate women on the topic of hereditary cancer screening. With this knowledge, women are empowered to change their destiny. It was our pleasure to work with Seven Hills Women’s Health Centers and MyGeneticsTree on this project.

Contact

VICTORIA DUNAWAY

Director of marketing beautifully
513.240.5032
victoria@beautyistruthagency.com